Universal
Xperience
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Universal
Xperience

Born in Mexico. Made for the world.

Shaping the next generation of entertainment.

Global livetainment.

Learn more
Music · Culture · Experiences

01 Our brands

Culture with
its own identity.

Discover the brands.

Zamna Tulum crowd in front of the portal stage at sunset

Zamna

Born in Tulum. Global destinations.
10 years building trust with our fans through incredible experiences in the jungle.

Visit website
Arena Festival live performance

A Mexican benchmark of LGBTQ+ culture.
We celebrate 15 years with 6 days of events and more than 30 international DJs on the Mexican Caribbean.

Visit website
Hell and Heaven festival crowd in front of its main stage

An icon of rock & roll in Mexico.
Honouring a generation and bringing bands such as Guns N’ Roses, KISS, Rammstein, Slipknot, Ozzy Osbourne, Deep Purple and Megadeth to Mexico.

Visit Instagram
DJs performing under red and green stage lights

An electronic music platform for emerging talent and live experiences.

Visit Instagram
Incendia fire dome and audience at night

Incendia

Music, fire and immersive live environments.

Visit Instagram
Next in the UX universeBrands · Venues · Live entertainmentFrom identity
to place.Discover our venues

02 Our venues

Tulum, Mexico

The place is part
of the experience.

Live infrastructure and music-led hospitality.

Aerial view of a large-scale live event in the Tulum jungle at sunsetLive infrastructure

UX Arena

A multi-area venue in the Tulum jungle, built around large-scale live experiences.

11 haSite area4Large-scale areas40,000People at the same time
Venue enquiry
Aerial view of a festival site in Madrid at sunsetGlobal partnerships

Other venues worldwide

Thanks to our experience, we have strong global partnerships.

  • Madrid
  • Mexico City
  • Giza
  • Miami
Enquire about a venue

03 Who are we?

A group.
A network.
A shared ambition.

Universal Xperience brings together entertainment brands, venues and specialist businesses around live human experiences.

We connect talent, technology, destinations and expertise to build the right team for each opportunity — within our universe and alongside external partners.

Let's work together
UXUniversal
Xperience

UX Live · UX Agency

The idea becomes a live experience.

Brands, entertainment formats, content and talent come together around each project.

Explore UX Live portfolio

04 Calendar

Full Zamna calendar

Upcoming
events.

05 Our experience is universal

A local connection.A global perspective.

57+Destinations5Continents9Offices
Dotted world map with the destinations of the UX universe

Mexico

Tulum

Where Zamna began. A connected ecosystem of live experiences, venue infrastructure and hospitality projects.

06 UX Live portfolio

Building moments.

A portfolio of entertainment brands and formats.A way to connect culture, talent and audiences.

Incendia geodesic domes with fire effects at night

03 / Immersive environments

Fire, music and immersive live environments.

Explore Incendia

Have a destination, brand or live project in mind?

Bring your project to UX

07 UX Travel

The destination is part of the story.
Aerial view of thatched cabañas beside a cenote in the Tulum jungle

The journey.
The stay.
The experience.

Travel services around live experiences. From accommodation and transport to hospitality, concierge and discovering the destination.

Plan with UX Travel
  1. 01 · Arrive

    Transport

    Transport planned around each event and destination.

  2. 02 · Stay

    Accommodation

    Places to stay matched to the experience and the destination.

  3. 03 · Live it

    Hospitality

    Hospitality that keeps the experience going before and after the show.

  4. 04 · Discover

    Concierge

    Concierge support and destination discovery throughout the trip.

Follow UX Travel on InstagramNext: Zamna Experience & VIP Tables

08 UX Experiences

Closer to
the experience.

Enjoy the full festival experience, up close.

A guest kayaking past jungle cabañas in Tulum

Stay · Festival access

Zamna Experience

Accommodation and festival access, together in the official Zamna Experience 2027 packages.

Explore official packagesPackages on MrNiceVIP
View from the Zamna DJ booth over the crowd

Tulum · Table enquiries

VIP Tables

Contact the official Zamna team for table options and availability at your selected event.

Enquire on WhatsAppOfficial Zamna VIP channel

09 UX Club

The connection continues.

A shared world.
Beyond one night.

A complete ecosystem. A community built around real experiences.

Membership enquiries
Crowd in front of a circular stage framed by rock structures and palm treesPeople make the experience.

10 UX Admin

Business infrastructure

Behind every
live experience.

Administration, finance and control before, during and after an event. Specialist support built around your project.

Discuss your project
01 / Before

Structure the project

Administration and financial planning.

02 / During

Support the operation

Financial and administrative control.

03 / After

Close the cycle

Reporting, review and project closure.

Start a conversation

Your next idea.
Our next connection.

Let's talk about your brand, a venue, an event or a business opportunity.

Your interest

A new connection with UX

We want to hear about your project and guide you with our team of experts.
Talk to UX

Start a conversation

Talk to UX

What brings you to UX?

Prefer to chat?

Inside the UX universe

Zamna

Keep exploring