01 / MUSIC
Music · Culture · Experiences
01 Our brands
Culture with
its own identity.
Discover the brands.
01 / MUSICArena Festival
02 / MUSIC
Music and community on the Mexican Caribbean.
Terms & Conditions
03 / MUSIC
An electronic music platform for emerging talent and live experiences.
04 / EXPERIENCES
Hell & Heaven
05 / MUSIC
A festival built around rock, metal and its community.
to place.
02 Our venues
Tulum, MexicoThe place is part
of the experience.
Live infrastructure and music-led hospitality.
Live infrastructureUX Arena
A multi-area venue in the Tulum jungle, built around large-scale live experiences.
11 haSite area4Large-scale areas40,000People at the same time
UMusic Hotel
A music-led hotel project within Tulum's hospitality and entertainment ecosystem.
57Planned hotel keysTulumDestination
In our universe
UAM
03 Who are we?
A group.
A network.
A shared ambition.
Universal Xperience brings together entertainment brands, venues and specialist businesses around live human experiences.
We connect talent, technology, destinations and expertise to build the right team for each opportunity — within our universe and alongside external partners.
Let's work togetherUXUniversal
Xperience
Xperience
UX Live · UX Agency
The idea becomes a live experience.
Brands, entertainment formats, content and talent come together around each project.
Explore UX Live portfolio04 Calendar
Full Zamna calendarUpcoming
events.
05 Our experience is universal
A local connection.A global perspective.
57+Destinations5Continents9Offices
Mexico
Tulum
Where Zamna began. A connected ecosystem of live experiences, venue infrastructure and hospitality projects.
06 UX Live portfolio
Building moments.
A portfolio of entertainment brands and formats.A way to connect culture, talent and audiences.
Photo: Hellandheavenfest · CC BY-SA 4.002 / Rock & metal
Hell & Heaven
Festival culture with a loyal rock and metal community.
Explore partnerships
07 UX Travel
The destination is part of the story.
The journey.
The stay.
The experience.
Travel services around live experiences. From accommodation and transport to hospitality, concierge and discovering the destination.
Plan with UX Travel- 01 · Arrive
Transport
Transport planned around each event and destination.
- 02 · Stay
Accommodation
Places to stay matched to the experience and the destination.
- 03 · Live it
Hospitality
Hospitality that keeps the experience going before and after the show.
- 04 · Discover
Concierge
Concierge support and destination discovery throughout the trip.
08 UX Experiences
Closer to
the experience.
Enjoy the full festival experience, up close.
Stay · Festival access
Zamna Experience
Accommodation and festival access, together in the official Zamna Experience 2027 packages.
Explore official packagesPackages on MrNiceVIP
Tulum · Table enquiries
VIP Tables
Contact the official Zamna team for table options and availability at your selected event.
Enquire on WhatsAppOfficial Zamna VIP channel09 UX Club
The connection continues.A shared world.
Beyond one night.
A complete ecosystem. A community built around real experiences.
Membership enquiries
People make the experience.10 UX Admin
Business infrastructureBehind every
live experience.
Administration, finance and control before, during and after an event. Specialist support built around your project.
Discuss your project01 / Before
Structure the project
Administration and financial planning.
02 / During
Support the operation
Financial and administrative control.
03 / After
Close the cycle
Reporting, review and project closure.
Start a conversation
Your next idea.
Our next connection.
Let's talk about your brand, a venue, an event or a business opportunity.
Your interest
A new connection with UX
We want to hear about your project and guide you with our team of experts.